Aru Toleubay — UGC creator, Miami & New York

Creating content that feels like a campaignMiami & New York

click here to find out more
UGC & PRODUCT CONTENT

Unboxings, reviews, demos, try-ons & GRWM — with engaging hooks and natural delivery.

CINEMATIC BRAND STORYTELLING

Original concepts, aesthetic product shots & lifestyle integrations that feel like a campaign.

REELS & EVENT COVERAGE

Voiceover-led Reels, in-store experiences, brand launches, pop-ups & event recaps.

ORGANIC & PAID SOCIAL

Content for brand channels and ad campaigns, with hook variations and platform-ready edits.

AVAILABLE ADD-ONS

Paid usage rights • Partnership Ads / Whitelisting • Raw footage • UGC photography

From concept and scripting to filming and editing.Custom packages & monthly retainers available.

04 — lifestyle · beauty · fashion
● REC  PILATES ON A YACHTMIXSOONskincarePORSCHE PILATESlifestyleSEPHORIAlifestylelifestyle & events
LIFESTYLE

Making your brand part of a story. Fashion, travel, and everyday moments worth sharing.

EVENTS

Capturing the atmosphere. Extending the experience. Official NYFW influencer • Coachella with Medicube

click any screen to watch the reel →

05

events & experiences

From Coachella weekend and NYFW to beauty launches, pop-upsand invite-only experiences — I create content that makespeople feel like they were there.

Aru at Coachella at night in front of the Ferris wheel
Method Oasis day access invitationK-Beauty Lounge invitationNYLON House invitationMethod Oasis after party invitationSonic Desert invitationYSL Beauty Drive Thru invitationGrow & Glow x Joua Festival invitationSabrina Carpenter Pit Stop pop-up invitationCamp Poosh invitation

Selected, invited & confirmed for creatorexperiences across Coachella weekend.

COACHELLA WEEKEND

Festival • Brand activationsInvite-only events

Aru at the Medicube pool lounge during Coachella weekend

K-BEAUTY LOUNGE

TikTok × GushcloudMedicube, Mixsoon, Beauty ofJoseon, Rejuran, SKIN1004 + more

Aru at the K-Beauty Lounge by TikTok and Gushcloud

NYLON HOUSE

Presented by MatrixPalm Desert • April 2026

Aru at NYLON House presented by Matrix

METHOD OASIS × ULTA

Brand activation • Pop-upContent creation

Aru at Method Oasis powered by Ulta Beauty
Medicube products and Coachella wristbands
  • Event coverage— real-time storytelling
  • Brand content— products in context
  • UGC— social-first storytelling
  • Lifestyle— fashion, beauty & travel
watch the content →

BRAND EVENTS · FESTIVALS · POP-UPS · LAUNCHES · AND MORE

LET’S CREATE THE NEXT EXPERIENCE TOGETHER ↗
scroll to view !!

Short-form video is my main language. I script, film, style and edit every reel myself — beauty and skincare routines, fashion drops, events and lifestyle stories for Miu Miu, Chanel, Bershka, Round Lab and more. Scroll back and hover any reel to play it, or watch them all on Instagram.

watch all reels → @aruzhantoleubay
06 — video work
01 / 03
social media

Instagram is where my stories live first: original concepts, conversational voiceovers and polished visuals. Based in Miami. Above are four of my most-watched reels, playing live.

followers
15K+
views · 30 days
1.04M
interactions · 30 days
16.2K
women audience
79.9%
Instagram Insights, September 2026
follow @aruzhantoleubay →